Want to change the world? Us too. Companies can shape society and you can shape company behavior – Gender Fair makes it easy. Use our platforms to find out which companies support gender equality, and use your dollars to drive fairness by buying only from the best.

Chrome Extension

Transform your browsing experience

Wish there were an easy way to shop your values from your desktop? Turn your browser into a Gender Fair shopping portal by downloading our Chrome Extension from the Chrome Web Store, and let the Gender Fair Seal be your guide. The extension will let you know if a company has been rated, and show you at a glance whether it meets the standard – or not.

Mobile App

Stay informed, be heard​

Our new app lets you search and scan products while you shop in-store, and provides detailed information about a company’s rating. Best of all, the app gives you a voice – allowing you to communicate with companies and show them that the values they demonstrate impact your buying decisions, encouraging them to accelerate equality.

Accelerating Equality - Simplified

What if you could use independent data and market forces to create fairness? Now you can.


need ratings systems to simplify
values-based purchasing decisions

Identifying which companies own which brands, determining whether or not a company operates by the values it expresses, and finding alternatives when your favorite brands let you down - it can get complicated!


need independent validation to verify their authentic commitment to equality

Setting Diversity & Inclusion goals and benchmarking progress, understanding the critical policies and best practices, and building trust with employees and customers - it takes a team.

Gender Fair can help.

We rate companies on leadership & opportunities, employee policies, advertising & communications, diversity reporting, and social impact and provide a clear, simple assessment. Our Gender Fair Seal and 100-point scoring system make conscientious consumerism easy, and give companies clear benchmarks and guidelines for improvement.