Take The Lead
Take The Lead

"Gender Fair can tell us all where to spend our money and with companies that actually do have family-friendly policies, that actually do support the causes we support. That's the kind of thing that we need to do to systematize it so that people can easily find out where should I be spending my money. And that's what talks. That's what ultimately talks."

- Gloria Feldt, Founder and CEO, Take The Lead

Download the Gender Fair App
Download the Gender Fair App

Gender Fair measures the health of over 500+ publicly traded companies representing 3000+ brands by giving a detailed report - not just the calorie count - on how they are doing internally and externally. Only 12% of companies in the index are rated Gender Fair. Find out which brands measure up in the app by downloading it today.


“How can we flip the switch and have biggest impact out there? Here’s the answer: Gender Fair”

- Bracken Darrell, Former CEO, Logitech UNGA7

Building more equal and inclusive digital societies through multi-stakeholder partnerships

The Score
The Score

Gender Fair is an independent, data driven, third party certification of a company’s commitment to women’s equality. We rate companies on a 100-point index assessing five key areas: leadership & opportunities, employee policies, advertising, diversity reporting, and social impact measurements.

Our metric system is derived from the UN Women's Empowerment Principles (WEPs) to ensure companies meet benchmark investments in Gender Equality — internally and in the communities they serve.


Scan, browse or search for your favorite brand labels in the Gender Fair Index.
500+ companies, 3000+ brand profiles and growing!

Find Out if You Are Gender Fair

Accelerating Equality - Simplified

What if you could use independent data and market forces to create fairness? Now you can.


need ratings systems to simplify
values-based purchasing decisions

Identifying which companies own which brands, determining whether or not a company operates by the values it expresses, and finding alternatives when your favorite brands let you down - it can get complicated!


need independent validation to verify their authentic commitment to equality

Setting Diversity & Inclusion goals and benchmarking progress, understanding the critical policies and best practices, and building trust with employees and customers - it takes a team.

Companies that meet the Gender Fair standard can become Gender Fair certified through a validation process.

Mobile App

Stay informed, be heard​

Our new app lets you search and scan products while you shop in-store, and provides detailed information about a company’s rating. Best of all, the app makes it easy to shop your values.

Our free Gender Fair app means you’ll always have a trusted source of independent information right at your fingertips. With the app in hand, you’ll always know which companies have demonstrated their commitment to equality - and which haven’t.

We rate everyday brands and the companies behind them, so you can scan labels or look up products as you shop, and use your purchasing decisions to show companies that consumers care and investing in equality pays off.

Search our database for specific products, or review the top performers by category. The app will tell you how your favorite brands measure up, and suggest Gender Fair alternatives for those that don’t meet the standard.

Chrome Extension

Transform your browsing experience

Wish there were an easy way to shop your values from your desktop? Turn your browser into a Gender Fair shopping portal by downloading our Chrome Extension from the Chrome Web Store, and let the Gender Fair Seal be your guide. The extension will let you know if a company has been rated, and show you at a glance whether it meets the standard – or not.