Read Gender Fair Founder Amy Cross’ Interview with Women of Influence
We’ve been talking about the problems for a long time. I’ve been an ethical shopper for decades and I buy Fair Trade, but I wondered why there wasn’t something like that for me. It made me feel like I don’t matter. I don’t matter? It feels terrible to not matter. The thing is, no one gives you power. You either have it, or you take it. And women have power! We have huge economic power. If we want to solve these problems I’ve been talking about my whole life, why not use our power? Using our market power might change our lives. And we know it works, there are already many great examples of what women consumers have done. There’s no reason why women can’t do this to push the needle forward. We’ve stagnated on women’s leadership in corporate America. We have got to keep our eye on the ball.