Read Gender Fair Co-Founder Kristi Faulkner in Forbes:
I was told over and over that this was not abuse. That this was just a joke. That this was just horseplay. But I can say that one man’s horseplay is another man’s humiliation.
- Terry Crews
Earlier this week, Gillette released a new ad that turns their legacy tagline of “The Best A Man Can Get” into a PSA that encourages men to speak and act against toxic masculinity.
The ad, “We Believe,” is drawing praise, criticism and controversy. I watched it with Antonella Iannarino, my colleague and Digital Communications Director of Gender Fair and explored the cultural impact.