About Gender Fair
About Gender Fair

WHO WE ARE

about gender fair
Gender Fair Mission

Women don’t want to wait another hundred years for equality. So we built the world’s first and only market-based solution for achieving it now.

Advanced data analytics drive our fresh and transparent approach for evaluating the diversity and fairness policies of American companies.

Gender Fair invites you to consider the importance of fairness before supporting companies with your money, your skills or your loyalty. We make it easy by reporting and certifying companies that invest in policies that are fair and supportive of everyone.

  • When we stop giving our money to companies that don’t have women in leadership, more companies will promote women to be decision-makers.
  • When we all stop buying brands that insult women in their marketing, brands will create marketing messages that respect women.
  • When we refuse to do business with companies without women on their boards, more qualified women join and lead boards.
  • When we refuse to invest in companies that don’t practice gender fairness, those companies will have no choice but to step up and support all employees equally.
  • 87%

    of shoppers said they’d pay more for a product from companies that practice gender equality.

  • 0%
  • 84%

    of consumers agree: large companies should be actively involved in solving social problems.

  • 0%

Gender Fair encourages consumers to reward those companies with true best-in-class equality practices, as opposed to those who just pretend to.

TEAM

Amy-Willard Cross

Amy-Willard Cross

Founder
Johanna Zeilstra

Johanna Zeilstra

CEO
Kristi Faulkner

Kristi Faulkner

Founding Partner, CMO

Sophie Blondeau

Client Services Director

Natasha Persad

Consultant
Carmen Hughes

Carmen Hughes

Diversity Director
Michele Trogni

Michele Trogni

Advisory Board Member
Joan Toth

Joan Toth

Advisory Board Member
David Kidder

David Kidder

Advisory Board Member
Gayle Shaffer

Gayle Shaffer

CFO
Antonella Iannarino

Antonella Iannarino

Digital Communications Director
Pouli Outton

Pouli Outton

Researcher
Sarah Luna

Sarah Luna

Developer