WHO WE ARE
Women don’t want to wait another hundred years for equality. So we built the world’s first and only market-based solution for achieving it now.
Advanced data analytics drive our fresh and transparent approach for evaluating the diversity and fairness policies of American companies. Gender Fair informs consumers, employees, and investors which companies demonstrate a real and substantial commitment to women’s equality.
Gender Fair invites you to consider the importance of fairness before supporting companies with your money, your skills, or your loyalty. We make it easy by reporting and certifying companies that invest in policies that are fair and supportive of everyone.
How can you make the world more fair? One purchase at a time.
Imagine the economic impact when women redirect their spending to companies who share their values of equality and fairness.
- When we all stop giving our money to companies that don’t have women in leadership, more companies will put women in leadership.
- When we all stop buying brands that insult women in their marketing, brands will create marketing messages that respect women.
- When we refuse to do business with companies without women on their boards, more qualified women will be appointed to boards.
- When we refuse to invest in companies that don’t practice gender fairness, and don’t create equal opportunities for women, those companies will have no choice but to step up and support all employees equally.
of shoppers said they’d pay more for a product from companies that practice gender equality.
of consumers agree: large companies should be actively involved in solving social problems.