WHO WE ARE
Women don’t want to wait another hundred years for equality. So we built the world’s first and only market-based solution for achieving it now.
Advanced data analytics drive our fresh and transparent approach for evaluating the diversity and fairness policies of American companies.
Gender Fair invites you to consider the importance of fairness before supporting companies with your money, your skills or your loyalty. We make it easy by reporting and certifying companies that invest in policies that are fair and supportive of everyone.
- When we stop giving our money to companies that don’t have women in leadership, more companies will promote women to be decision-makers.
- When we all stop buying brands that insult women in their marketing, brands will create marketing messages that respect women.
- When we refuse to do business with companies without women on their boards, more qualified women join and lead boards.
- When we refuse to invest in companies that don’t practice gender fairness, those companies will have no choice but to step up and support all employees equally.
of Americans said they expect companies to support women's rights.
of consumers said they’d purchase a product because a company advocated for an issue they cared about.