
WHO WE ARE


Women don’t want to wait another hundred years for equality. So we built the world’s first and only market-based solution for achieving it now.
Advanced data analytics drive our fresh and transparent approach for evaluating the diversity and fairness policies of American companies.
Gender Fair invites you to consider the importance of fairness before supporting companies with your money, your skills or your loyalty. We make it easy by reporting and certifying companies that invest in policies that are fair and supportive of everyone.

- When we stop giving our money to companies that don’t have women in leadership, more companies will promote women to be decision-makers.
- When we all stop buying brands that insult women in their marketing, brands will create marketing messages that respect women.
- When we refuse to do business with companies without women on their boards, more qualified women join and lead boards.
- When we refuse to invest in companies that don’t practice gender fairness, those companies will have no choice but to step up and support all employees equally.
of shoppers said they’d pay more for a product from companies that practice gender equality.
of consumers agree: large companies should be actively involved in solving social problems.
Gender Fair encourages consumers to reward those companies with true best-in-class equality practices, as opposed to those who just pretend to.
TEAM

Amy-Willard Cross
Founder

Johanna Zeilstra
CEO

Kristi Faulkner
Founding Partner, CMO

Sophie Blondeau
Client Services Director

Natasha Persad
Consultant

Carmen Hughes
Diversity Director

Michele Trogni
Advisory Board Member

Joan Toth
Advisory Board Member

David Kidder
Advisory Board Member

Gayle Shaffer
CFO

Antonella Iannarino
Digital Communications Director

Pouli Outton
Researcher

Sarah Luna
Developer