The Procter & Gamble Company is certified Gender Fair
empowering women locally and globally
- P&G has spent more than $1.1 billion with women-owned businesses globally and partners with WEConnect International to provide training for women entrepreneurs.
- As a founding corporate partner of LeanIn.org, P&G hosts "Lean In Circles" around the world. So far, more than 4,000 women have participated.
- P&G partners with Catalyst to offer MARC, a program that engages men in gender equality.
- As a Foundation Partner of the LEAD Network, P&G joined forces with other corporations to actively attract, retain, and advance women in the retail and consumer goods industry in Europe.
Leveraging their voice for equality
Here are some of the outstanding ways Procter & Gamble uses media and advertising to help tackle bias and motivate change.
Always produced “Like a Girl”, one of the most successful commercials of all time. Directed by Lauren Greenfield, The video changed the perception of the phrase so that 75% of people now believe it is positive as opposed to only 19% before.
P&G launched their #WeSeeEqual campaign in 2017 to unite the entire company in its fight for gender equity. The centerpiece was a digital ad which portrayed men, women, boys, and girls defying gender stereotypes. AceMetrix ranked it 2017’s No. 1 ad focused on inclusiveness.
Generation of Firsts
Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.
At the 66th Cannes Lions International Festival, P&G debuted a series of innovative new creative partnerships that brings together innovators who embrace equality and inclusion.
In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.