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Gender Fair G

The Procter & Gamble Company is certified Gender Fair

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Some of P&G’s best performing brands have the most gender-equal campaigns.

It’s clear that promoting gender equality is not only a force for good, it’s a force for growth.

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empowering women locally and globally

  • P&G has spent more than $1.1 billion with women-owned businesses globally and partners with WEConnect International to provide training for women entrepreneurs.
  • As a founding corporate partner of LeanIn.org, P&G hosts "Lean In Circles" around the world. So far, more than 4,000 women have participated.
  • P&G partners with Catalyst to offer MARC, a program that engages men in gender equality.
  • As a Foundation Partner of the LEAD Network, P&G joined forces with other corporations to actively attract, retain, and advance women in the retail and consumer goods industry in Europe.
WEConnect

Leveraging their voice for equality

Here are some of the outstanding ways Procter & Gamble uses media and advertising to help tackle bias and motivate change.

Always #LikeAGirl

Always produced “Like a Girl”, one of the most successful commercials of all time. Directed by Lauren Greenfield, The video changed the perception of the phrase so that 75% of people now believe it is positive as opposed to only 19% before.

#WeSeeEqual

P&G launched their #WeSeeEqual campaign in 2017 to unite the entire company in its fight for gender equity. The centerpiece was a digital ad which portrayed men, women, boys, and girls defying gender stereotypes. AceMetrix ranked it 2017’s No. 1 ad focused on inclusiveness.

Generation of Firsts

Always celebrates Saudi women who have achieved careers that have traditionally been challenged. They highlighted these achievements with a social film created by an all-female Saudi cast and crew, including the director, producer, cinematographer and production team—getting female Saudi viewers to post their own accomplishments.

Reimagining Creativity

At the 66th Cannes Lions International Festival, P&G debuted a series of innovative new creative partnerships that brings together innovators who embrace equality and inclusion.

See the full list and check out the links to the award-winning work here.

Fairy #MakeItFair

In the U.K., 70% of women still do all the household chores. So Fairy decided to remove the “y” from their iconic logo, to remind every family member to do their part and pledge to #MakeItFair.

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We are, and want to be known as, a company that is governed responsibly and behaves ethically, that is open and transparent in its business dealings, that supports good causes and protects the environment,

and that provides an appealing place to work where our employees are treated well and are given the opportunity to be all they can be.

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Learn more about P&G's impact on gender equality here.