Q: How Can Shopping Make a Difference?

Remember that the customer is King (Queen) and consumers have more power than they know. There are many examples of companies making changes requested by their customers. Kraft took out dyes from their macaroni and cheese. Anheuser-Busch InBev started publishing ingredients in their beer. J&J removed parabens from their products.

When the Human Rights Campaign started a Corporate Guide to Equality 15 years ago, rating LGBT policies, about a dozen got an A. Now, over 500 companies meet that standard for Equality.


 

Q: ONE COMPANY RATED “GENDER FAIR” IS BEING SUED FOR DISCRIMINATION AND HAS A TOXIC ENVIRONMENT FOR WOMEN, HOW CAN THAT BE?

It’s true; a company can have great policies on paper and do the right things in some areas but still fall down badly in others. We do report qualitative research on the database, noting any lawsuits regarding women in the previous five years if they are class actions or if the single plaintiff has been awarded a judgment.

What if I don’t find a company or product in the app?
Shoot us an email, and tell us what company or products you’re interested in and why. It probably is privately held. Or, tweet and write the company and tell them you want to know if they are Gender Fair — and ask them to submit to an audit.


 

Q: IS THIS PAY-TO-PLAY?

No.

The scores are not subjective — a company either scores highly on our metrics or it doesn’t. The rating is based on averages: is the leadership above or below the F500 average? Is the management above or below the U.S. average?

We started the research back in 2014 and have evaluated over 200 companies in the U.S. Only after the research was done did we communicate with companies that merit the Gender Fair designation.


 

Q: CAN I GET MY COMPANY RATED?

At the moment, we rate only publicly traded companies because of their duty to report. However, we would like to add privately-held and women-owned companies. If your company is interested in a Gender Fair audit, please write j.zeilstra@genderfair.com.


 

Q: How can I Change My Company's Score?

You can’t, unless we got something wrong. If we published incomplete data or a company did not reply to fact-checking requests, we will update the research with correct data if supplied information from a company’s official representative in writing.