our_mission

gender fair has one mission equality

 

Women don’t want to wait another hundred years for equality. So we built the world’s first and only market-based solution for achieving it now.

Through evaluating the diversity and fairness policies of American companies and sharing this information via our app, we aid consumers, employees and investors to support companies that share their values.

WOMEN ARE THE WORLD’S MOST POWERFUL CONSUMER.
PUT THAT POWER TO GOOD USE.

 

When we give our money to companies that have women in leadership, more companies will promote women to be decision-makers.

When we buy brands that empower women in their marketing, brands will create marketing messages that respect women.

When we do business with companies with women on their boards, more qualified women join and lead boards.

When we invest in companies that practice gender fairness, other companies will have no choice but to step up and support all employees equally.