IF YOU SHOP, WORK, INVEST OR DONATE YOU HAVE THE POWER TO CREATE

EQUALITY

Accelerating Equality - Simplified

What if you could use independent data and market forces to create fairness? Now you can.

CONSUMERS

need ratings systems to simplify
values-based purchasing decisions.
Identifying which companies own which brands, determining whether or not the values a company expresses are demonstrated in action, and finding alternatives when your favorite brands let you down - it can get complicated!

COMPANIES

need independent validation to verify
their authentic commitment to equality.
Setting Diversity & Inclusion goals and benchmarking progress, understanding the critical policies and best practices, and building trust with employees and customers - it takes a team.

Gender Fair can help.

We rate companies on leadership, employee policies, advertising, diversity reporting, and social responsibility and provide a clear, simple assessment. Our Gender Fair Seal and transparent 100-point rating system make conscientious consumerism easy, and give companies clear benchmarks and guidelines for improvement.

Consumers

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Orgnizations

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Affiliates

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Chrome Extension

Transform your browsing experience

Wish there were an easy way to shop your values from your desktop? Turn your browser into a Gender Fair shopping portal by downloading our Chrome Extension from the Chrome Web Store, and let the Gender Fair Seal be your guide. The extension will let you know if a company has been rated, and show you at a glance whether they meet the standard – or not.

Mobile App

Stay informed, be heard​

Coming soon! Our new app will enable you to search and scan products while you shop in-store, and provide you with detailed information about a company’s rating. Best of all, the app will give you a voice – allowing you to communicate with companies and show them that the values they demonstrate impact your buying decisions, encouraging them to accelerate equality.